National Certifying Body for Mold Professionals
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PROFESSIONAL MOLD INSPECTION INSTITUTE
Mold Inspector / Mold Remediator Training and Certification
Marketing & Business Development Course
Length: 12-Hours (Online) Fees: Sale $99
PMII's 12-hour marketing and business development course will show you exactly what you need to do to
get your new mold inspection business up and running. You will learn what works (and what doesn't), so you can
save time and money while quickly growing your business. During the course you will learn how to design a marketing
plan that meets your business goals. You will also learn sales strategies and the confidence needed to build a
referral network for long-term success.
This course is an absolute must for anyone starting a mold inspection business or growing their business. Knowing
how to market and promote what you do is just as important as learning the trade. You need to know the techniques
that will help convince potential clients to choose your business from the rest. This courses teaches you how to
distinguish your business from the competition and develop a home inspection marketing templatesmarketing strategy
built around your strengths and talents. You will learn business marketing concepts and how to compete during your
first months in business.
This course will give you the decision making tools you need to start a career in mold inspection and follow the
path to success while avoiding the pitfalls. The course contains a complete template package for marketing and
sales including business cards, brochures, flyers, web sites, post cards, and other advertisements that you can
modify to suit your needs. PHII is also there to help you customize and design your marketing message. After completing
the course, you will possess the knowledge and skills needed to hit the ground running.
What You Will Master
Business and Marketing Course Lessons
1. Getting Started
2. Marketing Concepts
3. Company Identity
-Mission Statement, Branding, Logos and Slogans, Customer Service, Complaints, Pricing
4. Marketing Plan
-Competition, Budgeting, Performance Analysis
-Realtors, Brochures, Promotion, Public Relations
-Salesmanship, Persuasion, Closing the Sale
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